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Essentials of Marketing
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Essentials of Marketing Hardcover - 2016

by Kenneth Cliffe (Editor)


From the publisher

Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as online marketing. This book discusses the already existing methods of marketing along with future developments. Case studies from across the globe have been collected in this extensive text. It also discusses other aspects of marketing like market segmentation, marketing research, customer behavior, etc. This book will provide new insights into the field of marketing and benefit students as well as professionals.

Details

  • Title Essentials of Marketing
  • Author Kenneth Cliffe (Editor)
  • Binding Hardcover
  • Pages 273
  • Volumes 1
  • Language ENG
  • Publisher Willford Press
  • Date 2016-06-01
  • ISBN 9781682852514 / 1682852512
  • Weight 2.03 lbs (0.92 kg)
  • Dimensions 11 x 8.5 x 0.63 in (27.94 x 21.59 x 1.60 cm)
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ESSENTIALS OF MARKETING
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ESSENTIALS OF MARKETING

by KENNETH CLIFFE,

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Essentials of Marketing
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Essentials of Marketing

by Kenneth Cliffe

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Essentials Of Marketing
Stock Photo: Cover May Be Different

Essentials Of Marketing

by Kenneth Cliffe,

  • New
  • first
Condition
New
Edition
1St
ISBN 10 / ISBN 13
9781682852514 / 1682852512
Quantity Available
10
Seller
New Delhi, India
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A$23.23 shipping to USA