Services Marketing: People, Technology, Strategy (Eighth Edition) Paperback - 2016
by Jochen Wirtz; Christopher Lovelock
From the jacket flap
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Details
- Title Services Marketing: People, Technology, Strategy (Eighth Edition)
- Author Jochen Wirtz; Christopher Lovelock
- Binding Paperback
- Edition INTERNATIONAL ED
- Pages 800
- Volumes 1
- Language ENG
- Publisher World Scientific Publishing Company
- Date 2016
- Features Index
- ISBN 9781944659011 / 1944659013
- Weight 3.3 lbs (1.50 kg)
- Dimensions 10.8 x 8.5 x 0.9 in (27.43 x 21.59 x 2.29 cm)
- Library of Congress subjects Marketing - Management, Service industries - Marketing
- Library of Congress Catalog Number 2016003724
- Dewey Decimal Code 658.8
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Services Marketing: People, Technology, Strategy: 8th Edition
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Services Marketing: People, Technology, Strategy: 8th Edition
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Services Marketing: People, Technology, Strategy (8th Edn)
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Services Marketing: People, Technology, Strategy
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Services Marketing : People, Technology, Strategy
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Services Marketing: People Technology Strategy, 8Th Edn
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SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)
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SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)
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SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY (EIGHTH EDITION)
by Jochen Wirtz
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