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Digital Darwinism: Branding and Business Models in Jeopardy
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Digital Darwinism: Branding and Business Models in Jeopardy Paperback - 2014

by Ralf T. Kreutzer; Karl-Heinz Land


From the rear cover

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race. ​

Details

  • Title Digital Darwinism: Branding and Business Models in Jeopardy
  • Author Ralf T. Kreutzer; Karl-Heinz Land
  • Binding Paperback
  • Pages 257
  • Volumes 1
  • Language ENG
  • Publisher Copernicus Books
  • Date 2014-10-02
  • Illustrated Yes
  • Features Illustrated
  • ISBN 9783642544002 / 3642544002
  • Weight 0.85 lbs (0.39 kg)
  • Dimensions 9.21 x 6.14 x 0.57 in (23.39 x 15.60 x 1.45 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Dewey Decimal Code 650

About the author

Professor Ralf T. Kreutzer is Professor of Marketing, Berlin School of Economics and Law and Marketing and Management Consultant. He worked as senior manager and managing director as Bertelsmann, Volkswagen and Deutsche Post.

Karl-Heinz Land, Digital Darwinist and Evangelist, founder of Neuland Consult; is a renowned figure in the fields of Technology and Social Media Marketing with a 25-year international history as an entrepreneur and manager in IT-industry.

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Digital Darwinism: Branding and Business Models in Jeopardy
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Digital Darwinism: Branding and Business Models in Jeopardy

by Kreutzer, R. T. & Land, K. -H.

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Digital Darwinism: Branding and Business Models in Jeopardy
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Digital Darwinism: Branding and Business Models in Jeopardy

by Kreutzer, Ralf/ Land, Karl-Heinz

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Digital Darwinism: Branding and Business Models in Jeopardy

Digital Darwinism: Branding and Business Models in Jeopardy

by Ralf Kreutzer

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Digital Darwinism: Branding and Business Models in Jeopardy
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Digital Darwinism: Branding and Business Models in Jeopardy

by Kreutzer, Ralf T.

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Digital Darwinism: Branding and Business Models in Jeopardy
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Digital Darwinism: Branding and Business Models in Jeopardy

by Kreutzer, Ralf T.

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ISBN 10 / ISBN 13
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Digital Darwinism : Branding and Business Models in Jeopardy

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by Ralf T. Kreutzer

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Digital Darwinism: Branding and Business Models in Jeopardy
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Digital Darwinism: Branding and Business Models in Jeopardy

by Kreutzer, Ralf T.

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ISBN 10 / ISBN 13
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Digital Darwinism: Branding and Business Models in Jeopardy
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Digital Darwinism: Branding and Business Models in Jeopardy

by Kreutzer, Ralf T.

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