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50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations

50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations

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50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations

by Jean-Paul Treguer

  • Used
  • Hardcover
Condition
Very Good Condition/Very Good
ISBN 10
0333984129
ISBN 13
9780333984123
Seller
Seller rating:
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Bowral, New South Wales, Australia
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About This Item

Palgrave, Great Britain, 2002. Hardcover. Very Good Condition/Very Good. As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. ... 172 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics::Marketing; Business, Finance & Marketing; ISBN: 0333984129. ISBN/EAN: 9780333984123. Inventory No: 251730. . 9780333984123

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Details

Bookseller
leura books AU (AU)
Bookseller's Inventory #
251730
Title
50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations
Author
Jean-Paul Treguer
Format/Binding
Hardcover
Book Condition
Used - Very Good Condition
Jacket Condition
Very Good
Quantity Available
1
ISBN 10
0333984129
ISBN 13
9780333984123
Publisher
Palgrave
Place of Publication
Great Britain
Date Published
2002
Keywords
BZDB43 Business,Finance,Economics::Marketing; Business, Finance & Marketing; ISBN: 0333984129 EAN: 9780333984123 Jean-Paul Treguer 50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations
Bookseller catalogs
Business,Finance,Economics / Marketing;

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About the Seller

leura books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2003
Bowral, New South Wales

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