Search Results: Business,Finance,Economics / Marketing from leura books

Palgrave, Great Britain, 2002. Hardcover. Very Good Condition/Very Good. As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. ... 172 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics::Marketing; Business, Finance & Marketing; ISBN: 0333984129. ISBN/EAN: 9780333984123. Inventory No: 251730. . 9780333984123

The Free Press, New York, 1999. First Edition. Hardcover. Very Good Condition/Very Good. For several years, Robert Wallace, the distinguished senior editor of "The Free Press," urged me to write a marketing book for managers, one that would show the latest marketing thinking and not run 700 pages! He did not want me simply to condense my graduate student textbook, "Marketing Management, " but to write a completely new book. Bob had heard that I have been presenting one- and two-day marketing seminars around the world for twenty years and had even seen a copy of my seminar notebook. He said that the material in the notebook itself could constitute a new book. 255 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics::Marketing; United States; Business, Finance & Marketing; ISBN: 0684850338. ISBN/EAN: 9780684850337. Inventory No: 252718. . 9780684850337

Allen & Unwin, Australia, 2001. Trade Paperback. Very Good Condition. At last, a book on marketing written specifically for small business owners. No long-winded theories, no big business examples or boring case studies, just a practical, common sense system that will help you really boost your business.In Kickstart Marketing Linda Hailey takes you through a proven step-by-step system with lots of practical exercises to teach you how to analyse your situation and develop a strategic marketing plan tailored to your own business. From product development and retailing to selling, advertising and branding, Linda shares her tricks of the trade and real life examples from a whole range of small businesses who have used Kickstart marketing techniques to increase their revenue and profit.Best of all, Kickstart Marketing recognises that you probably don't have much of a marketing budget, you've only got limited time and energy to spend and you'd rather be doing… Read More

Dearborn Trade Publishing, USA, 2005. Hardcover. Very Good Condition/Very Good. As senior managers at AchieveGlobal, one of the world's leading sales organizations, the authors know what it takes for companies to position themselves for growth.Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels.Sales performance consultants Mark Marone and Seleste Lunsford, and the team at AchieveGlobal, identified 17 business-to-business (B2B) and business-to-consumer (B2C) organizations from various industries that have successfully and aggressively pursued and implemented cutting-edge global solutions to these issues. They then conducted in-depth phone and face-to-face research with 150 individuals from the high-performing sales organizations, including Marriott International, HP, Office Depot, Sprint PCS, Yellow Book USA,… Read More