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Absolut Sequel.: The Absolut Advertising Story Continues

Absolut Sequel.: The Absolut Advertising Story Continues

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Absolut Sequel.: The Absolut Advertising Story Continues

by Lewis, Richard W

  • Used
  • Hardcover
Condition
Used - Good
ISBN 10
0794604013
ISBN 13
9780794604011
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About This Item

Periplus Editions. Used - Good. Readable book with typical wear and small creases. Part of cover is torn. Has a remainder mark. Hardcover Used - Good 2005Hardcover with jacket and disc

Synopsis

Includes CD-ROM. Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book . This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet. This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."

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Details

Bookseller
Keyes Consulting US (US)
Bookseller's Inventory #
JZ-021734
Title
Absolut Sequel.: The Absolut Advertising Story Continues
Author
Lewis, Richard W
Book Condition
Used - Good
Binding
Hardcover
ISBN 10
0794604013
ISBN 13
9780794604011
Publisher
Periplus Editions
This edition first published
October 15, 2005

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Keyes Consulting

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About the Seller

Keyes Consulting

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2017
Mansfield, Massachusetts

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Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Remainder Mark
Usually an ink marking of some sort which indicates that the book was designated a remainder. In most cases, it can be found on...
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