Skip to content

Absolut Sequel.: The Absolut Advertising Story Continues [With CDROM]
Stock Photo: Cover May Be Different

Absolut Sequel.: The Absolut Advertising Story Continues [With CDROM] Hardcover - 2005

by Richard W. Lewis

Summary

Includes CD-ROM.

Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet.

This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."

From the publisher

Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.

First line

AS I THINK BACK TO THE BIRTH OF THE ABSOLUT CITIES CAMPAIGN IN 1988 with the arrival of ABSOLUT L.A., I can't help but smile.

Details

  • Title Absolut Sequel.: The Absolut Advertising Story Continues [With CDROM]
  • Author Richard W. Lewis
  • Binding Hardcover
  • Edition Hardcover with j
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Periplus Editions
  • Date October 15, 2005
  • Illustrated Yes
  • Features Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9780794604011 / 0794604013
  • Weight 3.85 lbs (1.75 kg)
  • Dimensions 11.6 x 9.3 x 1.2 in (29.46 x 23.62 x 3.05 cm)
  • Library of Congress Catalog Number 2005904077
  • Dewey Decimal Code 659.196

Media reviews

"Seeing the many and varied iterations of the Absolut bottle ad concept inside one book only makes abundantly clear what an impressive effort it has been over the course of a quarter century."—Chicago Sun Times

About the author

Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.

More Copies for Sale

Absolut Sequel.: The Absolut Advertising Story Continues
Stock Photo: Cover May Be Different

Absolut Sequel.: The Absolut Advertising Story Continues

by Lewis, Richard W.

  • Used
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780794604011 / 0794604013
Quantity Available
1
Seller
Mansfield, Massachusetts, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$21.38
A$5.30 shipping to USA

Show Details

Description:
Periplus Editions. Used - Good. Readable book with typical wear and small creases. Part of cover is torn. Has a remainder mark. Hardcover Used - Good 2005Hardcover with jacket and disc
Item Price
A$21.38
A$5.30 shipping to USA
Absolut Sequel.: The Absolut Advertising Story Continues
Stock Photo: Cover May Be Different

Absolut Sequel.: The Absolut Advertising Story Continues

by Lewis, R. W.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780794604011 / 0794604013
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$38.46
A$24.53 shipping to USA

Show Details

Description:
Periplus Editions, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:0794604013
Item Price
A$38.46
A$24.53 shipping to USA
Absolut Sequel.: The Absolut Advertising Story Continues
Stock Photo: Cover May Be Different

Absolut Sequel.: The Absolut Advertising Story Continues

by Lewis, Richard W

  • Used
  • Hardcover
Condition
Used: Good
Edition
Hardcover with jacket and disc
Binding
Hardcover
ISBN 10 / ISBN 13
9780794604011 / 0794604013
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
A$38.84
FREE shipping to USA

Show Details

Description:
Periplus Editions, 2005-10-15. Hardcover with jacket and disc. hardcover. Used: Good.
Item Price
A$38.84
FREE shipping to USA
Absolut Sequel.: The Absolut Advertising Story Continues
Stock Photo: Cover May Be Different

Absolut Sequel.: The Absolut Advertising Story Continues

by Lewis, Richard W

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780794604011 / 0794604013
Quantity Available
980
Seller
Fairfax Station, Virginia, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
A$62.26
A$6.06 shipping to USA

Show Details

Description:
Periplus Editions, 2005-10-15. Hardcover. New.
Item Price
A$62.26
A$6.06 shipping to USA
Absolut Sequel.: The Absolut Advertising Story Continues
Stock Photo: Cover May Be Different

Absolut Sequel.: The Absolut Advertising Story Continues

by Lewis, Richard W

  • Used
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780794604011 / 0794604013
Quantity Available
980
Seller
Fairfax Station, Virginia, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
A$75.35
A$6.06 shipping to USA

Show Details

Description:
Periplus Editions, 2005-10-15. Hardcover. Like New.
Item Price
A$75.35
A$6.06 shipping to USA
Absolut Sequel.: The Absolut Advertising Story Continues
Stock Photo: Cover May Be Different

Absolut Sequel.: The Absolut Advertising Story Continues

by Lewis, Richard W.

  • Used
  • Good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780794604011 / 0794604013
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$78.43
FREE shipping to USA

Show Details

Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
A$78.43
FREE shipping to USA
Absolut Sequel.: The Absolut Advertising Story Continues
Stock Photo: Cover May Be Different

Absolut Sequel.: The Absolut Advertising Story Continues

by Lewis, Richard W

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780794604011 / 0794604013
Quantity Available
1
Seller
San Diego, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$159.40
A$8.27 shipping to USA

Show Details

Description:
Periplus Editions, 2005-10-15. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
Item Price
A$159.40
A$8.27 shipping to USA