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Advertising Progress: American Business and the Rise of Consumer Marketing

Advertising Progress: American Business and the Rise of Consumer Marketing

Advertising Progress: American Business and the Rise of Consumer Marketing
Stock Photo: Cover May Be Different

Advertising Progress: American Business and the Rise of Consumer Marketing

by Laird, Pamela Walker

  • Used
  • Fine
  • Hardcover
  • Signed
  • first
Condition
Fine/Fine
ISBN 10
0801858410
ISBN 13
9780801858413
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About This Item

Baltimore, Maryland: Johns Hopkins University Press, 1998. Comprehensive scholarly text examines the modernization of American advertising from the eve of the Civil War to 1920, including the rise of professional specialization and the communications revolution that new technologies made possible; evolution of advertising from the work of informing consumers to creating consumers; the intense competition for both markets and cultural authority; etc. 479 pgs. Illustrated. Inscribed by the author on the front endpaper. Tiny scuff mark on outer edge. Dustjacket in mylar.. Signed by Author. First Edition. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall.

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Details

Bookseller
GlobalAcademics US (US)
Bookseller's Inventory #
BA-58
Title
Advertising Progress: American Business and the Rise of Consumer Marketing
Author
Laird, Pamela Walker
Format/Binding
Hardcover
Book Condition
Used - Fine
Jacket Condition
Fine
Edition
First Edition
ISBN 10
0801858410
ISBN 13
9780801858413
Publisher
Johns Hopkins University Press
Place of Publication
Baltimore, Maryland
Date Published
1998
Keywords
Marketing, Finance, Corporations, Industry, Labor, Manangement, Banking, Comeercialization, Globalization, Consumerism, Production, Manufacturing, Materialism, Philosophy, Psychology, Sociology, Culture, Technology
Bookseller catalogs
Economics; Business Administration;
Size
8vo

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GlobalAcademics

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Glossary

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
First Edition
In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
Inscribed
When a book is described as being inscribed, it indicates that a short note written by the author or a previous owner has been...

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