American Signs: Form and Meaning on Rte. 66
by Lisa Mahar
- Used
- very good
- Paperback
- first
- Condition
- Very Good/None
- ISBN 10
- 1580931197
- ISBN 13
- 9781580931199
- Seller
-
Middlebury, Vermont, United States
Payment Methods Accepted
About This Item
NY: Monacelli Press,, 2002. 1st. Softcover. Very Good/None. Softcover, 272 pages, illustrated in color and b&w. The roadside sign has become an American icon: a glowing neon symbol of the golden age of the open road. Yet signs are complex pieces of design, serving not only as physical markers but also as cultural, political, and economic ones. In American Signs, Lisa Mahar traces the evolution of motel signs on Route 66 in a distinctive visual approach that combines text, images, and graphics. American Signs reveals the rich vernacular traditions of motel sign-making in five eras, spanning from the late 1930s through the 1970s. The motel signs of the early 1940s, for instance, reflect vernacular traditions dating back at least a century, while examples from the later years of the decade reveal a culture newly obsessed with themes. America's fascination with newness and technological progress is manifested in 1950s motel signs. Finally, in the 1960s, a turn toward simplicity and the use of new, modular technologies allowed motel signs to address the needs of a mass society and the beginnings of a national, rather than regional, aesthetic for motel signs. Record # 374314
Synopsis
Lisa Mahar is a cofounder and partner in the New York architecture and design firm MAP. Her first book, Grain Elevators , won the AIA International Book Award. Mahar is the recipient of the Design Arts Awards from the National Endowment for the Arts and the New York State Council on the Arts and is a winner of the ID Magazine Graphic Design Honor Award.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Browsing Is Arousing (US)
- Bookseller's Inventory #
- 374314
- Title
- American Signs: Form and Meaning on Rte. 66
- Author
- Lisa Mahar
- Format/Binding
- Softcover
- Book Condition
- Used - Very Good
- Jacket Condition
- None
- Edition
- 1st
- Binding
- Paperback
- ISBN 10
- 1580931197
- ISBN 13
- 9781580931199
- Publisher
- Monacelli Press,
- Place of Publication
- NY
- Date Published
- 2002
- Keywords
- art, Graphic, , .
- Bookseller catalogs
- art;
Terms of Sale
Browsing Is Arousing
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Browsing Is Arousing
Biblio member since 2021
Middlebury, Vermont
About Browsing Is Arousing
From the founders of "Monroe Street Books", "Browsing is Arousing" is a strictly on-line antiquarian, rare, out-of-print & used books store. Our wide-range of inventory includes: Art, Children's Picture and Chapter, Exploration, Fiction, History, Illustrated, Literature, Mystery, Science Fiction, Photography, Performing Arts, Regional, Sciences and Sports.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...