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American Signs: Form and Meaning on Route 66
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American Signs: Form and Meaning on Route 66 Paperback - 2002

by Lisa Mahar-Keplinger

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Reader reviews for American Signs: Form and Meaning on Route 66

From the publisher

The roadside sign has become an American icon: a glowing neon symbol of the golden age of the open road. Yet signs are complex pieces of design, serving not only as physical markers but also as cultural, political, and economic ones. In American Signs, Lisa Mahar traces the evolution of motel signs on Route 66 in a distinctive visual approach that combines text, images, and graphics. American Signs reveals the rich vernacular traditions of motel sign-making in five eras, spanning from the late 1930s through the 1970s. The motel signs of the early 1940s, for instance, reflect vernacular traditions dating back at least a century, while examples from the later years of the decade reveal a culture newly obsessed with themes. America's fascination with newness and technological progress is manifested in 1950s motel signs. Finally, in the 1960s, a turn toward simplicity and the use of new, modular technologies allowed motel signs to address the needs of a mass society and the beginnings of a national, rather than regional, aesthetic for motel signs.

Details

  • Title American Signs: Form and Meaning on Route 66
  • Author Lisa Mahar-Keplinger
  • Binding Paperback
  • Edition First Edition
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Monacelli Press, New York
  • Publication date October 14, 2002
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9781580931199 / 1580931197
  • Weight 1.92 lbs (0.87 kg)
  • Dimensions 9.1 x 7.12 x 0.73 in (23.11 x 18.08 x 1.85 cm)
  • Category Art & Art Instruction
  • Library of Congress subjects Vernacular architecture - United States, Signs and signboards - United States
  • Library of Congress Catalogue Number 2002026332
  • Dewey Decimal Code 388.109

About the author

Lisa Mahar-Keplinger is a cofounder and partner in the New York architecture and design firm MAP. Her first book, Grain Elevators, won the AIA International Book Award. Mahar is the recipient of the Design Arts Awards from the National Endowment for the Arts and the New York State Council on the Arts and is a winner of the ID Magazine Graphic Design Honor Award.

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American Signs: Form and Meaning on Rte. 66

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American Signs: Form and Meaning on Rte. 66
Stock photo: cover may vary

American Signs: Form and Meaning on Rte. 66

by Mahar-Keplinger, Lisa

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  • Paperback
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ISBN 10 / ISBN 13
9781580931199 / 1580931197
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The Monacelli Press. paperback. Good. 7.9x1.3x9.1. Buy with confidence. Excellent Customer Service & Return policy.
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American Signs: Form and Meaning on Route 66
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American Signs: Form and Meaning on Route 66

by Mahar-Keplinger, L.

  • Used
  • Paperback
Condition
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Binding
Paperback
ISBN 10 / ISBN 13
9781580931199 / 1580931197
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The Monacelli Press, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9781580931199
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American Signs: Form and Meaning on Rte. 66
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American Signs: Form and Meaning on Rte. 66

by Mahar-Keplinger, Lisa

  • Used
  • Paperback
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First Edition
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ISBN 10 / ISBN 13
9781580931199 / 1580931197
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2002-10-14. First Edition. paperback. Used: Good. 7.88x1.25x9.00. Buy with confidence. Excellent Customer Service & Return policy.
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American Signs: Form and Meaning on Rte. 66
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American Signs: Form and Meaning on Rte. 66

by Mahar-Keplinger, Lisa

  • Used
  • Paperback
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Paperback
ISBN 10 / ISBN 13
9781580931199 / 1580931197
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The Monacelli Press, 2002-10-13. paperback. Like New. 7x1x9. Book is in excellent condition, text is unmarked and pages are tight.
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American Signs: Form and Meaning on Rte. 66

American Signs: Form and Meaning on Rte. 66

by Lisa Mahar

  • Used
  • Very good
  • Paperback
  • first
Condition
Very good
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1st
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Paperback
ISBN 10 / ISBN 13
9781580931199 / 1580931197
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Description:
NY: Monacelli Press,, 2002. 1st. Softcover. Very Good/None. Softcover, 272 pages, illustrated in color and b&w. The roadside sign has become an American icon: a glowing neon symbol of the golden age of the open road. Yet signs are complex pieces of design, serving not only as physical markers but also as cultural, political, and economic ones. In American Signs, Lisa Mahar traces the evolution of motel signs on Route 66 in a distinctive visual approach that combines text, images, and graphics. American Signs reveals the rich vernacular traditions of motel sign-making in five eras, spanning from the late 1930s through the 1970s. The motel signs of the early 1940s, for instance, reflect vernacular traditions dating back at least a century, while examples from the later years of the decade reveal a culture newly obsessed with themes. America's fascination with newness and technological progress is manifested in 1950s motel signs. Finally, in the 1960s, a turn toward simplicity and the use of new,… Read more
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Item price
A$26.02
A$7.23 Delivery to USA
American Signs: Form and Meaning on Rte. 66
Stock photo: cover may vary

American Signs: Form and Meaning on Rte. 66

by Mahar-Keplinger, Lisa

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9781580931199 / 1580931197
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1
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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American Signs: Form and Meaning on Rte. 66
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American Signs: Form and Meaning on Rte. 66

by Mahar-Keplinger, Lisa

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  • Paperback
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New
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Paperback
ISBN 10 / ISBN 13
9781580931199 / 1580931197
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Description:
The Monacelli Press, 2002-10-14. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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