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Applied Communication Research Methods: Getting Started as a Researcher

Applied Communication Research Methods: Getting Started as a Researcher

Applied Communication Research Methods: Getting Started as a Researcher
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Applied Communication Research Methods: Getting Started as a Researcher Paperback -

by Boyle, Michael

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  • Title Applied Communication Research Methods: Getting Started as a Researcher
  • Author Boyle, Michael
  • Binding Paperback
  • Condition Used - Good
  • Pages 460
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # 0367178729.G
  • ISBN 9780367178727 / 0367178729
  • Weight 2.4 lbs (1.09 kg)
  • Dimensions 9.9 x 8 x 1.2 in (25.15 x 20.32 x 3.05 cm)
  • Category Language Arts / Linguistics / Literacy
  • Library of Congress subjects Communication - Research, Communication - Methodology
  • Library of Congress Catalogue Number 2019040222
  • Dewey Decimal Code 302.207
  • Quantity available 1

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From the publisher

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.

The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:

  • Research in Depth--examples of methods as applied in scholarly research

  • Reflect & React--problems and issues that promote reflection and discussion

  • Voices from Industry--Q&As with professionals working in communication industries

  • End-of-Unit Activities--exercises that reinforce concepts and content

The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.

About the author

Michael P. Boyle is a Professor in the Department of Communication and Media at West Chester University, USA.

Mike Schmierbach is an Associate Professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.

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