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Applied Communication Research Methods

Applied Communication Research Methods

Applied Communication Research Methods
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Applied Communication Research Methods Paperback - 2023

by Michael Boyle; Mike Schmierbach

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Details

  • Title Applied Communication Research Methods
  • Author Michael Boyle; Mike Schmierbach
  • Binding Paperback
  • Condition New
  • Pages 316
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 2023-11-10
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # BIBNNA-38585
  • ISBN 9781032288819 / 1032288817
  • Weight 1.29 lbs (0.59 kg)
  • Dimensions 10 x 7 x 0.7 in (25.40 x 17.78 x 1.78 cm)
  • Category Education / Teaching
  • Library of Congress subjects Communication - Research, Communication - Methodology
  • Library of Congress Catalogue Number 2023026854
  • Dewey Decimal Code 302.207
  • Quantity available 2

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From the publisher

This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.

Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices From Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts.

The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819.

About the author

Michael P. Boyle is a professor in the Department of Communication and Media at West Chester University, USA.

Mike Schmierbach is a professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.

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