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ATA Advertising Production Handbook
by Don Herold, also Edited By Harry L. Gage in Collaboration With a Committee Appointed By the Advertising Typographers Association of America, Inc
- Used
- near fine
- Hardcover
- Condition
- Near Fine
- Seller
-
Winston, Georgia, United States
Payment Methods Accepted
About This Item
Advertising Typographers Association of America, Inc., 1954. 2nd Edition . Hardcover. Near Fine. 4to - over 9¾ - 12" tall. Hardcover, no dust jacket. Stated second edition with original publication being 1947. Copyright page states Revised and Enlarged Edition with the copyright date of 1954. Original blue boards with orange text and design. Boards show minimal wear. Complimentary copy inscription on front end page. Front and rear pastedowns show cellophane tape and tape marks where apparently a cover was taped on. The rear pastedown has a built-in envelope sleeve which houses a pristine copy of the membership list of the Advertising Typographers Association of America, Inc.. Pages are clean and bright, binding is tight. Some toning and foxing noted along page edges. Book would have been graded as fine condition but the tape marks on the pastedowns lower it to near fine. See photos.
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Details
- Bookseller
- Yesterday's Book Shop (Member IOBA)
(US)
- Bookseller's Inventory #
- 50002549
- Title
- ATA Advertising Production Handbook
- Author
- Don Herold, also Edited By Harry L. Gage in Collaboration With a Committee Appointed By the Advertising Typographers Association of America, Inc
- Format/Binding
- Hardcover
- Book Condition
- Used - Near Fine
- Quantity Available
- 1
- Edition
- 2nd Edition
- Publisher
- Advertising Typographers Association of America, Inc.
- Date Published
- 1954
- Pages
- 91
- Size
- 4to - over 9¾ - 12"
- Bookseller catalogs
- Art / Photography / Travel; Reference / Engineering / Medical;
Terms of Sale
Yesterday's Book Shop (Member IOBA)
Purchases will ship by US Media Mail or Priority Mail (if buyer selects) and higher priced items may have insured placed on the order and will typically ship within one business day. Additional postage may be required for multiple volume books or books weighing over 5 lbs., but only in unusual cases. Insurance is available upon request though we normally place insurance on any item of $75 or higher at no additional cost to the buyer. Non-US sales will ship by First Class International or Global Priority. Additional postage may be required for multiple volume books or books weighing over 4 lbs.
We always take extra care in packaging and shipping. Books are typically wrapped in packing paper or bubblewrap before packaged in a sturdt shipping box. All orders, even those shipped by US Media Mail, will be given a USPS tracking number which will be sent to the buyer so they will know when to expect arrival. Please let us know if there is a book with incorrect or missing photos. We recently moved the inventory to Biblio and a title or two may have had issues with the photos being transferred over.
Yesterday's Book shop is owned and operated by a disabled veteran. Due to my limitations, I often have to rely on speech-to-text software to list the books. If the description has typos ("and pages" instead of "end pages", pace downs instead of pastedowns, guilt instead of gilt, etc,) PLEASE let me know so I can correct the listing. The software spells words by phonetics and can make errors that I may not catch.
There is a 30 day money back guarantee if the book arrives damaged or is not as described. Please contact us prior if you have any issues with your purchases and we will make sure you are taken care of.
About the Seller
Yesterday's Book Shop (Member IOBA)
Biblio member since 2021
Winston, Georgia
About Yesterday's Book Shop (Member IOBA)
Yesterday's Book Shop is an independent, family-owned establishment. The store first opened in 1966 under the name Collector's Corner and was located in Western Maryland. The Collector's Corner dealt mainly in books but also sold stamps and assorted ephemera. In 1975 the name was changed to Yesterday's Book Shop when the store only offered books and printed matter. In the early 2000s the brick and mortar store was closed and now we only sell online.
All of the book pictures were taken at the time the book was listed and we never use generic or stock photos in any listing. If you would like additional photos or information on any listing please let us know and we will be more than happy to comply.
All of the book pictures were taken at the time the book was listed and we never use generic or stock photos in any listing. If you would like additional photos or information on any listing please let us know and we will be more than happy to comply.
Glossary
Some terminology that may be used in this description includes:
- Edges
- The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Copyright page
- The page in a book that describes the lineage of that book, typically including the book's author, publisher, date of...
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
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