Stock Photo: Cover May Be Different
Basic Marketing : A Global-Managerial Approach
by Shapiro, Stanley J.; McCarthy, E. Jerome; Perreault, William D
- Used
- fair
- Hardcover
- Condition
- Fair/No Jacket
- ISBN 10
- 0075605368
- ISBN 13
- 9780075605362
- Seller
-
Winnipeg, Manitoba, Canada
Payment Methods Accepted
About This Item
Westerville, OH, U.S.A.: Gregg/McGraw-Hill, 1999. Ninth Canadian Edition. Hard Cover. Fair/No Jacket. Large HC; 748 p. plus notes, glossary, and indices (incl. URL index). Book is in rough shape, back cover completely detached (but included), significant underlining. Still a usable copy. INCLUDES Learning Aid, 416 p. softcover, partly used by PO. A good value if you are interested in content rather than appearance. 4to - over 9¾" - 12" tall.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Reading Rat (CA)
- Bookseller's Inventory #
- RRLV499
- Title
- Basic Marketing : A Global-Managerial Approach
- Author
- Shapiro, Stanley J.; McCarthy, E. Jerome; Perreault, William D
- Format/Binding
- Hard Cover
- Book Condition
- Used - Fair
- Jacket Condition
- No Jacket
- Quantity Available
- 1
- Edition
- Ninth Canadian Edition
- Binding
- Hardcover
- ISBN 10
- 0075605368
- ISBN 13
- 9780075605362
- Publisher
- Gregg/McGraw-Hill
- Place of Publication
- Westerville, OH, U.S.A.
- Date Published
- 1999
- Keywords
- MARKETING BUSINESS ECONOMICS GENERAL
- Bookseller catalogs
- Economics and Business; Textbooks;
Terms of Sale
Reading Rat
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Reading Rat
Biblio member since 2008
Winnipeg, Manitoba
About Reading Rat
Home based bookseller of quality used books; wide variety of titles with emphasis on Canadian authors, including but not limited to history, poetry and literature
Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...