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Basic Marketing : A Global-Managerial Approach

Basic Marketing : A Global-Managerial Approach

Basic Marketing : A Global-Managerial Approach
Stock Photo: Cover May Be Different

Basic Marketing : A Global-Managerial Approach

by Shapiro, Stanley J.; McCarthy, E. Jerome; Perreault, William D

  • Used
  • fair
  • Hardcover
Condition
Fair/No Jacket
ISBN 10
0075605368
ISBN 13
9780075605362
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Winnipeg, Manitoba, Canada
Item Price
A$44.83
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About This Item

Westerville, OH, U.S.A.: Gregg/McGraw-Hill, 1999. Ninth Canadian Edition. Hard Cover. Fair/No Jacket. Large HC; 748 p. plus notes, glossary, and indices (incl. URL index). Book is in rough shape, back cover completely detached (but included), significant underlining. Still a usable copy. INCLUDES Learning Aid, 416 p. softcover, partly used by PO. A good value if you are interested in content rather than appearance. 4to - over 9¾" - 12" tall.

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Details

Bookseller
Reading Rat CA (CA)
Bookseller's Inventory #
RRLV499
Title
Basic Marketing : A Global-Managerial Approach
Author
Shapiro, Stanley J.; McCarthy, E. Jerome; Perreault, William D
Format/Binding
Hard Cover
Book Condition
Used - Fair
Jacket Condition
No Jacket
Quantity Available
1
Edition
Ninth Canadian Edition
Binding
Hardcover
ISBN 10
0075605368
ISBN 13
9780075605362
Publisher
Gregg/McGraw-Hill
Place of Publication
Westerville, OH, U.S.A.
Date Published
1999
Keywords
MARKETING BUSINESS ECONOMICS GENERAL
Bookseller catalogs
Economics and Business; Textbooks;

Terms of Sale

Reading Rat

30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Reading Rat

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2008
Winnipeg, Manitoba

About Reading Rat

Home based bookseller of quality used books; wide variety of titles with emphasis on Canadian authors, including but not limited to history, poetry and literature

Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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