BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

Beating the Commodity Trap: How to Maximize Your Competitive Position and
Stock photo: cover may vary

Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power Hardback - 2010

by D'Aveni, Richard A

Add to wish list
  • Used
  • Good
  • Hardback
Used - Good

Description

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Ask the seller a question Add to wish list
A$48.83
Free Delivery within USA
Standard delivery: 7 to 14 days
More delivery options
Dropship order
Ships from Bonita (California, United States)

Details

About Bonita California, United States

Biblio member since 2020

Terms of Sale: 30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Browse books from Bonita

Reader reviews for Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

From the publisher

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily.

In Beating the Commodity Trap, Richard D'Aveni provides a radical new framework for fighting back. Drawing on an in-depth study of more than thirty industries, he recommends first identifying the commoditization trap you're facing:

-Deterioration: Low-end firms enter with low-cost/low-benefit offerings that attract the mass market-as Zara did to high-end fashion companies.

-Proliferation: Companies develop new combinations of price paired with several unique benefits that attack part of an incumbents' market-as Japanese motorcycle makers did to Harley-Davidson.

-Escalation: Players offer more benefits for the same or lower price, squeezing everyone's margins-as the iPhone did in mobile devices.

The author provides a tool for diagnosing your competitive position and shows how to strengthen it while also boosting your pricing power-by destroying the commoditization trap confronting you, escaping it, or turning it to your advantage.

Illustrated with a wealth of examples, this concise, practical guide gives you the framework and tactics you need to battle commoditization.

About the author

Richard A. D'Aveni is Professor of Strategic Management at the Tuck School of Business at Dartmouth College. The Times of London named him one of the top fifty thinkers in management. He is the author of numerous books, including Hypercompetition, and articles for publications including Harvard Business Review, Wall Street Journal, and CNN.com.
tracking-