Behavior Modification: What It Is and How to Do It (7th Edition) Paperback - 2003 - 7th Edition

For courses in Behavior Modification, Applied Behavior Analysis, Behavior Therapy, The Psychology of Learning. Written in a reader-friendly style that assumes no prior knowledge of behavior modification or psychology, this text provides a comprehensive, practical presentation of both the elementary principles of behavior modification and step-by-step how-to guidelines for their application. Students not only develop a fundamental grasp of basic theory, but learn how to apply them effectively to their everyday concerns - from helping children learn lifes necessary skills to solving some of their own personal behavior problems. - NEW - A chapter on respondent-operant interactions in everyday life - Discusses the role of behavioral principles in thinking and emotions. - NEW - Reorganization - Coverage of conditioned reinforcement now follows positive reinforcement (to capitalize on the similarities and close connection between primary and conditioned reinforcement); the gradual change principles of fading, shaping, and chaining are now presented in order (to take advantage of underlying similarities of processes and procedures); discussion of programming generality now follows that