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Big Brown: The Untold Story of UPS

Big Brown: The Untold Story of UPS

Big Brown: The Untold Story of UPS
Stock Photo: Cover May Be Different

Big Brown: The Untold Story of UPS

by Niemann, Greg

  • Used
  • Hardcover
Condition
See description
ISBN 10
0787994022
ISBN 13
9780787994020
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About This Item

John Wiley and Sons, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780787994020

Synopsis

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies. For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today. Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.

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Details

Seller
Anybook.com GB (GB)
Seller's Inventory #
9742448
Title
Big Brown: The Untold Story of UPS
Author
Niemann, Greg
Book Condition
Used
Binding
Hardcover
ISBN 10
0787994022
ISBN 13
9780787994020
Publisher
John Wiley and Sons
Date Published
2007

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Anybook.com

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