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Summary
From the jacket flap
For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today.
Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.
Big Brown reveals the truth about UPS, including:
- Why you've probably never heard of Jim Casey
- Where it all began--$100 and a Seattle basement in 1907
- Why you'll never find a UPS uniform for saleon eBay
- How the cult of the UPS driver developed andwhy it endures
- Why UPS employees "bleed brown"
Told as an engrossing business story, Big Brown is also filled with tested management ideas and principles for creating consistent growth, customer loyalty, and a bulletproof corporate culture.
Details
- Title Big Brown
- Author Greg Niemann
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 256
- Volumes 1
- Language ENG
- Publisher Jossey-Bass
- Date 2007-02-26
- Features Bibliography, Dust Cover, Glossary, Index, Price on Product - Canadian, Table of Contents
- ISBN 9780787994020 / 0787994022
- Weight 1.01 lbs (0.46 kg)
- Dimensions 9.04 x 6.39 x 1 in (22.96 x 16.23 x 2.54 cm)
- Library of Congress subjects United Parcel Service, Express service - United States
- Library of Congress Catalog Number 2006037903
- Dewey Decimal Code 388.324
Media reviews
Citations
- Library Journal, 04/01/2007, Page 99
About the author
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Big Brown: The Untold Story of UPS
by Niemann, Greg
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