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Blockbusters The Five Keys to Developing GREAT New Products Paperback - 2003
by Gary S. Lynn; Richard R. Reilly
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Details
- Title Blockbusters The Five Keys to Developing GREAT New Products
- Author Gary S. Lynn; Richard R. Reilly
- Binding Paperback
- Edition Reprint
- Condition New
- Pages 272
- Volumes 1
- Language ENG
- Publisher Harper Paperbacks
- Publication date 2003-08-14
- Bookseller's Inventory # 1652182-n
- ISBN 9780060084745 / 006008474X
- Weight 0.74 lbs (0.34 kg)
- Dimensions 8.82 x 5.54 x 0.73 in (22.40 x 14.07 x 1.85 cm)
- Category Business / Economics / Finance
- Dewey Decimal Code 658.575
- Quantity available 5
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First line
Great companies succeed and endure because they continually produce great products.
From the rear cover
What Makes a BLOCKBUSTER?
More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.
Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:
Compelling Product Vision - Product Improvisation - Information Exchange- Senior Management Commitment - Teamwork
