Blown to Bits: How the New Economics of Information Transforms Strategy

Harvard Business School Press, 1999. Hardcover. Used: Acceptable. Philip Evans and Thomas S. Wurster think that the in-ternet can blow away practically any business, and in Blown to Bits, they examine how the new economy is "deconstructing" industries such as newspapers, auto retailing, and banking while creating new opportunities for others. They write that the "glue that holds today's value chains and supply chains together" is melting, and that even "the most stable of industries, the most focused of business models and the strongest of brands can be blown to bits by new information technology." Evans and Wurster, both executives of the Boston Consulting Group, argue that the Internet demands new business strategies because it provides companies tremendous "reach" for customers without sacrificing "richness," or the quality of the information about products and services. The book shows how some businesses Microsoft and Intuit in personal finance, Dell Computer in retailing, and the Automotive Network Exchange in manufacturing supply are thriving amid a rapid expansion of connectivity and the widespread acceptance of new technical standards. Clearly written and tough-minded, Blown to Bits is required reading for business leaders, entrepreneurs, strategists, and others concerned about the new economics of the information age. "The most thought-provoking analysis I have seen on phase two of the development of net commerce comes from two Boston Consulting people, Philip Evans and Thomas Wurster. They say success in e commerce will be determined by three factors: reach, richness and affiliation." Philip Evans and Thomas S Wurster. Hardback with dustjacket - 1999 - good condition - - . 0-87584-877-X. 087584877X.