Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant
by Mauborgne, Renée A., Kim, W. Chan
- Used
- Condition
- Used - Good
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Seller
-
Mishawaka, Indiana, United States
16 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Instituteat INSEAD, the second largest business school in the world. The book illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Better World Books (US)
- Bookseller's Inventory #
- GRP76936144
- Title
- Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant
- Author
- Mauborgne, Renée A., Kim, W. Chan
- Book Condition
- Used - Good
- Quantity Available
- 16
- Binding
- Hardcover
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Publisher
- Harvard Business Review Press
- Place of Publication
- Boston, Massachusetts, U.s.a.
- This edition first published
- February 3, 2005
Terms of Sale
Better World Books
Better World Books wants every single one of its customers to be happy with their purchase. If you are not satisfied your purchase or simply find out that it was not the book you were looking for, please e-mail us at: help@betterworldbooks.com. We will get back to you as soon as possible with directions on how to return the book to our warehouse. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.