Blue Ocean Strategy

by Chan, Kim W

Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Instituteat INSEAD, the second largest business school in the world. The book illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry.

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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

by Renée Mauborgne

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9781591396192
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim; Renee Mauborgne

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2009
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Hardcover
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9781591396192
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Boston, MA: Harvard Business Review Press. SIGNED by Renee Mauborgne on bookplate on first page. Light edge wear, clean copy. . Very Good. Hardcover. 2009.
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Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

by Mauborgne, Renée A., Kim, W. Chan

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Harvard Business Review Press. Used - Good. Used book that is in clean, average condition without any missing pages.
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Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

by Mauborgne, Renée A., Kim, W. Chan

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9781591396192
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Harvard Business Review Press. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

by Mauborgne, Renée A., Kim, W. Chan

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9781591396192
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim

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BLUE OCEAN STRATEGY: HOW TO CREATE UNCONTESTED MARKT SPACE AND MAKE THE COMPETION IRRELEVANT

by RENEE MOUBORGNE

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9781625274496
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

by Kim, W. Chan

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AudioCD
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9781596590687
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Audio CD)

by W. Chan Kim

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Published
2006
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Audio CD
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9781596590687
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Gildan Media Corporation, 2006. Audio CD. New. unabridged edition. 6 pages. 6.00x5.25x1.25 inches.
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