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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim

  • Used
  • Good
  • Hardcover
Condition
Good
ISBN 10
1591396190
ISBN 13
9781591396192
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About This Item

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Synopsis

Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Instituteat INSEAD, the second largest business school in the world. The book illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry.

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Details

Seller
Bonita US (US)
Seller's Inventory #
1591396190.G
Title
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author
W. Chan Kim
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
1591396190
ISBN 13
9781591396192
Publisher
Harvard Business School Press
Place of Publication
Boston, Massachusetts, U.s.a.
This edition first published
February 3, 2005

Terms of Sale

Bonita

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Bonita

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Newport Coast, California

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