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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Audio CD)

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Audio CD)

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Audio CD)

by W. Chan Kim

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New
ISBN 10
1596590688
ISBN 13
9781596590687
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About This Item

Gildan Media Corporation, 2006. Audio CD. New. unabridged edition. 6 pages. 6.00x5.25x1.25 inches.

Synopsis

Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Instituteat INSEAD, the second largest business school in the world. The book illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry.

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Details

Bookseller
Revaluation Books GB (GB)
Bookseller's Inventory #
1-1596590688
Title
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Audio CD)
Author
W. Chan Kim
Format/Binding
Audio CD
Book Condition
New
Quantity Available
1
ISBN 10
1596590688
ISBN 13
9781596590687
Publisher
Gildan Media Corporation
Place of Publication
Harvard Business School Press
Date Published
2006

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Revaluation Books

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Revaluation Books

Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Exeter, Devon

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