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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Audio CD)
by W. Chan Kim
- New
- Condition
- New
- ISBN 10
- 1596590688
- ISBN 13
- 9781596590687
- Seller
-
Exeter, Devon, United Kingdom
Payment Methods Accepted
About This Item
Gildan Media Corporation, 2006. Audio CD. New. unabridged edition. 6 pages. 6.00x5.25x1.25 inches.
Synopsis
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Instituteat INSEAD, the second largest business school in the world. The book illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry.
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Details
- Bookseller
- Revaluation Books
(GB)
- Bookseller's Inventory #
- 1-1596590688
- Title
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Audio CD)
- Author
- W. Chan Kim
- Format/Binding
- Audio CD
- Book Condition
- New
- Quantity Available
- 1
- ISBN 10
- 1596590688
- ISBN 13
- 9781596590687
- Publisher
- Gildan Media Corporation
- Place of Publication
- Harvard Business School Press
- Date Published
- 2006
Terms of Sale
Revaluation Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Revaluation Books
Biblio member since 2020
Exeter, Devon
About Revaluation Books
General bookseller of both fiction and non-fiction.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...