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BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETION IRRELEVANT
by MAUBORGNE, RENEE
- New
- Condition
- New
- ISBN 10
- 1625274491
- ISBN 13
- 9781625274496
- Seller
-
New Delhi, India
66 Copies Available from This Seller
(You can add more at checkout.)
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About This Item
HARVARD BUSINESS SCHOOL. New. BRAND NEW, Well Packed, Usually ships in 1-2 business days, Buy with confidence Excellent Quality, Service 100% Customer satisfaction guaranteed!
Synopsis
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Instituteat INSEAD, the second largest business school in the world. The book illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry.
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Details
- Bookseller
- OVERSEAS BOOKSTORE (IN)
- Bookseller's Inventory #
- 9781625274496
- Title
- BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETION IRRELEVANT
- Author
- MAUBORGNE, RENEE
- Book Condition
- New
- Quantity Available
- 66
- Binding
- Hardcover
- ISBN 10
- 1625274491
- ISBN 13
- 9781625274496
- Publisher
- HARVARD BUSINESS SCHOOL
- Place of Publication
- New Delhi
- This edition first published
- 2015-01
- Keywords
- BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETION IRRELEVANT by MAUBORGNE, RENEE, 9781625274496
Terms of Sale
OVERSEAS BOOKSTORE
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
OVERSEAS BOOKSTORE
Biblio member since 2021
New Delhi
About OVERSEAS BOOKSTORE
OVERSEAS BOOKSTORE is an independent bookstore open for 10 years. We sell on the internet to locations across the world. The basis for the bookstore is simple. It's all about passion for reading and finding new books. We wrap carefully and ship all orders the same day or the next business day.
Glossary
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...