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BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETION IRRELEVANT

BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETION IRRELEVANT

BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE
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BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETION IRRELEVANT

by MAUBORGNE, RENEE

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Condition
New
ISBN 10
1625274491
ISBN 13
9781625274496
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About This Item

HARVARD BUSINESS SCHOOL. New. BRAND NEW, Well Packed, Usually ships in 1-2 business days, Buy with confidence Excellent Quality, Service 100% Customer satisfaction guaranteed!

Synopsis

Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Instituteat INSEAD, the second largest business school in the world. The book illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry.

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Details

Bookseller
OVERSEAS BOOKSTORE IN (IN)
Bookseller's Inventory #
9781625274496
Title
BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETION IRRELEVANT
Author
MAUBORGNE, RENEE
Book Condition
New
Quantity Available
66
Binding
Hardcover
ISBN 10
1625274491
ISBN 13
9781625274496
Publisher
HARVARD BUSINESS SCHOOL
Place of Publication
New Delhi
This edition first published
2015-01
Keywords
BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETION IRRELEVANT by MAUBORGNE, RENEE, 9781625274496

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About the Seller

OVERSEAS BOOKSTORE

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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New Delhi

About OVERSEAS BOOKSTORE

OVERSEAS BOOKSTORE is an independent bookstore open for 10 years. We sell on the internet to locations across the world. The basis for the bookstore is simple. It's all about passion for reading and finding new books. We wrap carefully and ship all orders the same day or the next business day.

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