Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim; Renee Mauborgne
- Used
- Very Good
- Hardcover
- Signed
- Condition
- Very Good /Very Good
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Seller
-
Chico, California, United States
Payment Methods Accepted
About This Item
Boston, MA: Harvard Business Review Press. SIGNED by Renee Mauborgne on bookplate on first page. Light edge wear, clean copy. . Very Good. Hardcover. 2009.
Synopsis
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Instituteat INSEAD, the second largest business school in the world. The book illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry.
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Details
- Bookseller
- Paradise Found Books (US)
- Bookseller's Inventory #
- 011221
- Title
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Author
- W. Chan Kim; Renee Mauborgne
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Quantity Available
- 1
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Publisher
- Harvard Business Review Press
- Place of Publication
- Boston, MA
- Date Published
- 2009
- Size
- 8vo - over 7¾ - 9¾
- Keywords
- SEGMENTATION, BUSINESS, STRATEGY
Terms of Sale
Paradise Found Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Paradise Found Books
Biblio member since 2019
Chico, California
About Paradise Found Books
Internet bookstore specializing in quality books, accurate descriptions, and fast service.
Glossary
Some terminology that may be used in this description includes:
- Bookplate
- Highly sought after by some collectors, a book plate is an inscribed or decorative device that identifies the owner, or former...