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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim; Renee Mauborgne

  • Used
  • Very Good
  • Hardcover
  • Signed
Condition
Very Good /Very Good
ISBN 10
1591396190
ISBN 13
9781591396192
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About This Item

Boston, MA: Harvard Business Review Press. SIGNED by Renee Mauborgne on bookplate on first page. Light edge wear, clean copy. . Very Good. Hardcover. 2009.

Synopsis

Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Instituteat INSEAD, the second largest business school in the world. The book illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry.

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Details

Bookseller
Paradise Found Books US (US)
Bookseller's Inventory #
011221
Title
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author
W. Chan Kim; Renee Mauborgne
Format/Binding
Hardcover
Book Condition
Used - Very Good
Jacket Condition
Very Good
Quantity Available
1
ISBN 10
1591396190
ISBN 13
9781591396192
Publisher
Harvard Business Review Press
Place of Publication
Boston, MA
Date Published
2009
Size
8vo - over 7¾ - 9¾
Keywords
SEGMENTATION, BUSINESS, STRATEGY

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Paradise Found Books

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About the Seller

Paradise Found Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2019
Chico, California

About Paradise Found Books

Internet bookstore specializing in quality books, accurate descriptions, and fast service.

Glossary

Some terminology that may be used in this description includes:

Bookplate
Highly sought after by some collectors, a book plate is an inscribed or decorative device that identifies the owner, or former...

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