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Brainstorming and Beyond: A User-Centered Design Method

Brainstorming and Beyond: A User-Centered Design Method

Brainstorming and Beyond: A User-Centered Design Method Paperback / softback - 2013 - 1st Edition

by Chauncey Wilson

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Description

Paperback / softback. New. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. This title describes the techniques for generating ideas verbally, in writing, or through sketches. It explores efficient processes for analyzing the value of ideas.
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Details

  • Title Brainstorming and Beyond: A User-Centered Design Method
  • Author Chauncey Wilson
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 84
  • Volumes 1
  • Language ENG
  • Publisher Morgan Kaufmann Publishers
  • Publication date 2013-02-06
  • Illustrated Yes
  • Features Bibliography, Illustrated
  • Bookseller's Inventory # B9780124071575
  • ISBN 9780124071575 / 0124071570
  • Weight 0.27 lbs (0.12 kg)
  • Dimensions 9 x 6 x 0.17 in (22.86 x 15.24 x 0.43 cm)
  • Themes
    • Aspects (Academic): Science/Technology Aspects
  • Category Computers - General Information
  • Library of Congress subjects Brainstorming, Group Processes
  • Library of Congress Catalogue Number 2012277616
  • Dewey Decimal Code 006.7
  • Quantity available 10

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From the publisher

Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success.

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