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Brainstorming and Beyond: A User-Centered Design Method

Brainstorming and Beyond: A User-Centered Design Method

Brainstorming and Beyond: A User-Centered Design Method
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Brainstorming and Beyond: A User-Centered Design Method Paperback - 2013 - 1st Edition

by Wilson, Chauncey

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Morgan Kaufmann. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Details

  • Title Brainstorming and Beyond: A User-Centered Design Method
  • Author Wilson, Chauncey
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition Used - Good
  • Pages 84
  • Volumes 1
  • Language ENG
  • Publisher Morgan Kaufmann
  • Publication date 2013-02-06
  • Illustrated Yes
  • Features Bibliography, Illustrated
  • Bookseller's Inventory # Z1-S-030-03432
  • ISBN 9780124071575 / 0124071570
  • Weight 0.27 lbs (0.12 kg)
  • Dimensions 9 x 6 x 0.17 in (22.86 x 15.24 x 0.43 cm)
  • Themes
    • Aspects (Academic): Science/Technology Aspects
  • Category Computers - General Information
  • Library of Congress subjects Brainstorming, Group Processes
  • Library of Congress Catalogue Number 2012277616
  • Dewey Decimal Code 006.7

About Phatpocket Limited Essex, United Kingdom

Specialising in: A-Level Textbooks, Gcse Textbooks, General Textbooks, University Textbooks
Biblio member since 2006

Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books.

We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.

Terms of Sale:

Books are usually shipped in 48 hours or less. All of our books have a 14 day no hassle money back guarantee unless stated otherwise in the book's description. Item must be returned in the exact same condition that it was received. Through our work with The Rainbow Centre and other Charity Partners, we have already given hundreds of young people in Sri Lanka and Africa the vital chance to get an education.

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From the publisher

Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success.

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