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Brainstorming and Beyond: A User-Centered Design Method

Brainstorming and Beyond: A User-Centered Design Method

Brainstorming and Beyond: A User-Centered Design Method
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Brainstorming and Beyond: A User-Centered Design Method Paperback - 2013 - 1st Edition

by Wilson, Chauncey

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Morgan Kaufmann. Used - Good. A sound copy with only light wear. Overall a solid copy at a great price!
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Details

  • Title Brainstorming and Beyond: A User-Centered Design Method
  • Author Wilson, Chauncey
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition Used - Good
  • Pages 84
  • Volumes 1
  • Language ENG
  • Publisher Morgan Kaufmann
  • Publication date 2013-02-06
  • Illustrated Yes
  • Features Bibliography, Illustrated
  • Bookseller's Inventory # BOS-P-14c-01326
  • ISBN 9780124071575 / 0124071570
  • Weight 0.27 lbs (0.12 kg)
  • Dimensions 9 x 6 x 0.17 in (22.86 x 15.24 x 0.43 cm)
  • Themes
    • Aspects (Academic): Science/Technology Aspects
  • Category Computers - General Information
  • Library of Congress subjects Brainstorming, Group Processes
  • Library of Congress Catalogue Number 2012277616
  • Dewey Decimal Code 006.7

About More Than Words Inc. Massachusetts, United States

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More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.

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From the publisher

Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success.

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