Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand by D'Alessandro, David - 2002

McGraw Hill, 2002-09-13. Paperback. Good. 5x0x9.

UsedVeryGood. All orders ship by next business day! This is a used paperback book. Has wear on cover and/or pages. Book has no markings on pages. Has a personalized note/signature just inside the cover. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!

McGraw-Hill Companies, 2002. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

McGraw-Hill Education. Used - Good. Used book that is in clean, average condition without any missing pages.

NY: McGraw-Hill, 2001. 1st Edition. Soft cover. Very Good. 1st Printing First edition per complete number line including number one. Soft cover in very good condition with wraps bright, clean & incraed. Interior text block clean and tight; no writings; no markings noted. Light smudges on exterior bottom text block. * From the rear cover, ""In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.""

Paperback. Very Good.

McGraw-Hill, 2002-08-23. 1. Paperback. Used:Good.

McGraw Hill, September 2002. Paper Back . 4.1 PB extra nice +5%.

McGraw-Hill Education, 2002-09-13. Paperback. New. New. In shrink wrap. Looks like an interesting title!