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Collaboration and Co-creation: New Platforms for Marketing and Innovation

Collaboration and Co-creation: New Platforms for Marketing and Innovation

Collaboration and Co-creation: New Platforms for Marketing and Innovation
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Collaboration and Co-creation: New Platforms for Marketing and Innovation

by Gaurav Bhalla

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  • Paperback
Condition
New
ISBN 10
1489991964
ISBN 13
9781489991966
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About This Item

Paperback / softback. New. This book examines how today's technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques and blogs to develop deeper relationships that reinforce brand loyalty and drive growth.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
B9781489991966
Title
Collaboration and Co-creation: New Platforms for Marketing and Innovation
Author
Gaurav Bhalla
Format/Binding
Paperback / softback
Book Condition
New
Quantity Available
10
Binding
Paperback
ISBN 10
1489991964
ISBN 13
9781489991966
Publisher
Springer
This edition first published
2014

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The Saint Bookstore

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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