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Collaboration and Co-Creation: New Platforms for Marketing and Innovation Paperback - 2014
by Gaurav Bhalla
From the publisher
From the rear cover
Praise for Collaboration and Co-Creation "In today's customer-empowered world, collaboration and co-creation competencies are critical to the future growth of a company...Gaurav Bhalla offers a concrete framework and specific examples that managers can use to implement value co-creation programs with their customers. A must-read for companies not wishing to get left behind!" --Vijay Govindarajan, Earl C. Daum 1924 Professor of International Business, Tuck School of Business, Dartmouth College "Collaboration and co-creation is the sweet spot for rethinking how companies should practice marketing and innovation...Gaurav Bhalla's book is very timely, and offers readers an effective way for building businesses around customers." --Nicolas Mirzayantz, Group President, Fragrances, International Flavors and Fragrances "Companies can't afford to fake it. Customer-driven innovation has moved from the edge to become a core business practice. Gaurav Bhalla helps you understand what it takes to make this shift, and not a moment too soon." --John Hagel III, Co-Chairman, Deloitte Center for the Edge, and co-author, The Power of Pull "If running your business seems more difficult lately, reading this book will help you understand why. It will also provide insights into how collaboration and co-creation can improve your company's performance." --Vince Barabba, Author, Meeting of the Minds, and Founder and Chairman, Market Insight Corporation "Gaurav Bhalla is after big game: how the world's leading institutions are connecting and collaborating with their most important asset - their customers - in novel and important ways...This book is an important one to read for any marketing, market research, or product innovation professional." --Steve Howe, CEO, Passenger "Based on my research it is clear that user co-creation is a strong driver for transforming the marketing and innovation programs of those companies that dare to listen and respond. Gaurav Bhalla provides a solid framework to guide this process and a rich set of case stories to explain why and how." --Jacob Buur, Professor of Participatory Innovation, Research Director of SPIRE, University of Southern Denmark
Details
- Title Collaboration and Co-Creation: New Platforms for Marketing and Innovation
- Author Gaurav Bhalla
- Binding Paperback
- Edition International ed
- Pages 205
- Volumes 1
- Language ENG
- Publisher Springer
- Date 2014-09-19
- Illustrated Yes
- Features Illustrated
- ISBN 9781489991966 / 1489991964
- Weight 0.69 lbs (0.31 kg)
- Dimensions 9.21 x 6.14 x 0.46 in (23.39 x 15.60 x 1.17 cm)
- Dewey Decimal Code 658.406
About the author
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Collaboration and Co-creation: New Platforms for Marketing and Innovation
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