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Collaboration and Co-creation: New Platforms for Marketing and Innovation

Collaboration and Co-creation: New Platforms for Marketing and Innovation

Collaboration and Co-creation: New Platforms for Marketing and Innovation

Collaboration and Co-creation: New Platforms for Marketing and Innovation

by Gaurav Bhalla

  • New
  • Hardcover
Condition
New
ISBN 10
1441970819
ISBN 13
9781441970817
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About This Item

Hardback. New. This book examines how today's technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques and blogs to develop deeper relationships that reinforce brand loyalty and drive growth.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
B9781441970817
Title
Collaboration and Co-creation: New Platforms for Marketing and Innovation
Author
Gaurav Bhalla
Format/Binding
Hardback
Book Condition
New
Quantity Available
10
Binding
Hardcover
ISBN 10
1441970819
ISBN 13
9781441970817
Publisher
Springer
Place of Publication
New York
This edition first published
2010-11

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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