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The Complete Guide to Accelerating Sales Force Performance

The Complete Guide to Accelerating Sales Force Performance

The Complete Guide to Accelerating Sales Force Performance
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The Complete Guide to Accelerating Sales Force Performance Paperback - 2001

by Zoltners, Andris A.; Sinha, Prabhakant; Zoltners, Greggor A

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"The Complete Guide to Accelerating Sales Force Performance" develops an effective, innovative framework for evaluating and improving the performance of any sales force while creating a fast-track, go-to-market strategy.

Used - Very good

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Amacom. Special Edition. Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Reader reviews for The Complete Guide to Accelerating Sales Force Performance

From the publisher

This helpful guide develops an effective, innovative framework for evaluating and improving the performance of any sales force.

Every firm's sales force combines the distinctive personalities of its members with the complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. While underrepresented in most marketing texts, the success of the sales force is a major component in the overall success of most companies.

The Complete Guide to Accelerating Sales Force Performance develops an effective, innovative framework for evaluating and improving the performance of any sales force. This book identifies and describes the key factors for creating a fast-track, go-to-market strategy.

It's loaded with proven ideas for improving such "success drivers" as:

  • culture
  • sales force structure
  • hiring
  • sales manager selection
  • training
  • compensation
  • technology
  • sales territory design
  • goal setting
  • performance management

Packed with valuable insights and real-life examples, The Complete Guide to Accelerating Sales Force Performance is an excellent source of practical ideas for sales and marketing managers in all industries.

About the author

"Andris A. Zoltners, Ph.D., (Evanston, IL) is Professor of Marketing at the J. L. Kellogg Graduate School of Management at Northwestern University.

Prabhakant Sinha, Ph.D., (Evanston, IL) is Managing Director of ZS Associates.

Greggor A. Zoltners (Durham, NC) is a finance and marketing consultant."

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