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The Complete Guide to Accelerating Sales Force Performance

The Complete Guide to Accelerating Sales Force Performance

The Complete Guide to Accelerating Sales Force Performance
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The Complete Guide to Accelerating Sales Force Performance Paperback - 2001

by Zoltners, Greggor A., Zoltners, Andris A., Sinha, Prabhakant

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"The Complete Guide to Accelerating Sales Force Performance" develops an effective, innovative framework for evaluating and improving the performance of any sales force while creating a fast-track, go-to-market strategy.

Used - Very good

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AMACOM. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Details

  • Title The Complete Guide to Accelerating Sales Force Performance
  • Author Zoltners, Greggor A., Zoltners, Andris A., Sinha, Prabhakant
  • Binding Paperback
  • Condition Used - Very good
  • Pages 496
  • Volumes 1
  • Language ENG
  • Publisher AMACOM
  • Publication date 2001-06-11
  • Bookseller's Inventory # 14796845-6
  • ISBN 9780814420140 / 0814420141
  • Weight 1.9 lbs (0.86 kg)
  • Dimensions 10 x 7 x 1.2 in (25.40 x 17.78 x 3.05 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.81
  • Quantity available 1

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Reader reviews for The Complete Guide to Accelerating Sales Force Performance

From the publisher

This helpful guide develops an effective, innovative framework for evaluating and improving the performance of any sales force.

Every firm's sales force combines the distinctive personalities of its members with the complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. While underrepresented in most marketing texts, the success of the sales force is a major component in the overall success of most companies.

The Complete Guide to Accelerating Sales Force Performance develops an effective, innovative framework for evaluating and improving the performance of any sales force. This book identifies and describes the key factors for creating a fast-track, go-to-market strategy.

It's loaded with proven ideas for improving such "success drivers" as:

  • culture
  • sales force structure
  • hiring
  • sales manager selection
  • training
  • compensation
  • technology
  • sales territory design
  • goal setting
  • performance management

Packed with valuable insights and real-life examples, The Complete Guide to Accelerating Sales Force Performance is an excellent source of practical ideas for sales and marketing managers in all industries.

About the author

"Andris A. Zoltners, Ph.D., (Evanston, IL) is Professor of Marketing at the J. L. Kellogg Graduate School of Management at Northwestern University.

Prabhakant Sinha, Ph.D., (Evanston, IL) is Managing Director of ZS Associates.

Greggor A. Zoltners (Durham, NC) is a finance and marketing consultant."

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