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The Complete Guide to Accelerating Sales Force Performance

The Complete Guide to Accelerating Sales Force Performance

The Complete Guide to Accelerating Sales Force Performance Paperback - 2001

by Zoltners, Andris A.; Sinha, Prabhakant; Zoltners, Greggor A

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"The Complete Guide to Accelerating Sales Force Performance" develops an effective, innovative framework for evaluating and improving the performance of any sales force while creating a fast-track, go-to-market strategy.

Used - Very good

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AMACOM, 2001-06-11. paperback. Very Good. 7x1x10. This Book is in Very Good condition. See our picture for exact item you will receive. All items ship within 24 hours. Packaging is 100% Recyclable. Most items purchased from Charitable organizations. A portion of each sale is also donated to a monthly charity, check your package for this month's charity. Reuse-Recycle-Rebook!
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Reader reviews for The Complete Guide to Accelerating Sales Force Performance

From the publisher

This helpful guide develops an effective, innovative framework for evaluating and improving the performance of any sales force.

Every firm's sales force combines the distinctive personalities of its members with the complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. While underrepresented in most marketing texts, the success of the sales force is a major component in the overall success of most companies.

The Complete Guide to Accelerating Sales Force Performance develops an effective, innovative framework for evaluating and improving the performance of any sales force. This book identifies and describes the key factors for creating a fast-track, go-to-market strategy.

It's loaded with proven ideas for improving such "success drivers" as:

  • culture
  • sales force structure
  • hiring
  • sales manager selection
  • training
  • compensation
  • technology
  • sales territory design
  • goal setting
  • performance management

Packed with valuable insights and real-life examples, The Complete Guide to Accelerating Sales Force Performance is an excellent source of practical ideas for sales and marketing managers in all industries.

About the author

"Andris A. Zoltners, Ph.D., (Evanston, IL) is Professor of Marketing at the J. L. Kellogg Graduate School of Management at Northwestern University.

Prabhakant Sinha, Ph.D., (Evanston, IL) is Managing Director of ZS Associates.

Greggor A. Zoltners (Durham, NC) is a finance and marketing consultant."

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