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Consumer Behavior with DDB Life Style StudyTM Data Disk

Consumer Behavior with DDB Life Style StudyTM Data Disk

Consumer Behavior with DDB Life Style StudyTM Data Disk
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Consumer Behavior with DDB Life Style StudyTM Data Disk Hardback - 2006

by Hawkins,Delbert; Mothersbaugh,David; Best,Roger

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Description

McGraw-Hill/Irwin, 2006-03-02. Hardcover. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking
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Details

  • Title Consumer Behavior with DDB Life Style StudyTM Data Disk
  • Author Hawkins,Delbert; Mothersbaugh,David; Best,Roger
  • Binding Hardback
  • Edition [ Edition: Tenth
  • Condition Used - Good
  • Pages 790
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill/Irwin, Boston
  • Publication date 2006-03-02
  • Illustrated Yes
  • Bookseller's Inventory # SKU0205168
  • ISBN 9780073261546 / 0073261548
  • Weight 3.71 lbs (1.68 kg)
  • Dimensions 9.98 x 8.22 x 1.27 in (25.35 x 20.88 x 3.23 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior - United States, Market surveys - United States
  • Library of Congress Catalogue Number 2005054357
  • Dewey Decimal Code 658.834
  • Quantity available 2

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Reader reviews for Consumer Behavior with DDB Life Style StudyTM Data Disk

From the publisher

Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the consumer decision process.
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