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Consumer Behavior : A Framework

Consumer Behavior : A Framework

Consumer Behavior : A Framework Paperback - 2000

by Michael Minor; John C. Mowen

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Description

Prentice Hall PTR, 2000. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Details

  • Title Consumer Behavior : A Framework
  • Author Michael Minor; John C. Mowen
  • Binding Paperback
  • Edition 1st Abridged edi
  • Condition Used - Good
  • Pages 350
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall PTR, Upper Saddle River, NJ
  • Publication date 2000
  • Abridged Yes
  • Bookseller's Inventory # G0130169722I3N00
  • ISBN 9780130169723 / 0130169722
  • Weight 1.22 lbs (0.55 kg)
  • Dimensions 9.19 x 7.5 x 0.55 in (23.34 x 19.05 x 1.40 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior
  • Library of Congress Catalogue Number 00029817
  • Dewey Decimal Code 658.834
  • Quantity available 1

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Reader reviews for Consumer Behavior : A Framework

From the publisher

The Internet is transforming the world of consumer behaviour. This book reflects this change by providing: extensive coverage of how the Internet has widened the choices facing consumers; extensive coverage of how Internet purchasers reveal a wealth of information to marketers; and numerous links to web sites via www.consumerbehavior.net.
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