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Consumer Behavior

Consumer Behavior

Consumer Behavior
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Consumer Behavior Hardback - 2003

by Hoyer

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  • Used
  • Hardback
Used - Good Condition

Description

Houghton Mifflin, 2003. Third Edition. Hardcover. Good Condition. Shelf and corner wear to cover with book store stickers. Highlighting to text, binding is solid. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0618264825. ISBN/EAN: 9780618264827. Pictures of this item not already displayed here available upon request. Inventory No: 1561031137. . 9780618264827
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Details

  • Title Consumer Behavior
  • Author Hoyer
  • Binding Hardback
  • Edition Third Edition
  • Condition Used - Good Condition
  • Pages 697
  • Volumes 1
  • Language ENG
  • Publisher Houghton Mifflin, U.S.A.
  • Publication date 2003
  • Illustrated Yes
  • Bookseller's Inventory # 1561031137
  • ISBN 9780618264827 / 0618264825
  • Weight 3.35 lbs (1.52 kg)
  • Dimensions 10.08 x 8.19 x 1.1 in (25.60 x 20.80 x 2.79 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 2002109477
  • Dewey Decimal Code 658.834
  • Quantity available 1

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Reader reviews for Consumer Behavior

From the publisher

Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they learn.
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