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Consumer Behavior

Consumer Behavior

Consumer Behavior Paperback - 2006 - 7th Edition

by Solomon, Michael

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Prentice Hall, 2006. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Details

  • Title Consumer Behavior
  • Author Solomon, Michael
  • Binding Paperback
  • Edition number 7th
  • Edition 7
  • Condition Used - Good
  • Pages 654
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, Upper Saddle River, NJ
  • Publication date 2006
  • Bookseller's Inventory # G0132186942I3N00
  • ISBN 9780132186940 / 0132186942
  • Weight 3.56 lbs (1.61 kg)
  • Dimensions 10.9 x 8.7 x 1.11 in (27.69 x 22.10 x 2.82 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior - Europe
  • Library of Congress Catalogue Number 2005056382
  • Dewey Decimal Code 658.83
  • Quantity available 1

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Reader reviews for Consumer Behavior

From the publisher

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
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