BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Consumer Behaviour and Analytics (Mastering Business Analytics)

Consumer Behaviour and Analytics (Mastering Business Analytics)

Consumer Behaviour and Analytics (Mastering Business Analytics)
Stock photo: cover may vary

Consumer Behaviour and Analytics (Mastering Business Analytics) Paperback -

by Smith, Andrew

Add to wish list
  • Used
  • Good
  • Paperback
Used - Good

Description

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Ask the seller a question Add to wish list
A$126.55
Free Delivery within USA
Standard delivery: 7 to 14 days
More delivery options
Dropship order
Ships from Bonita (California, United States)
The BIBLIO Guarantee

Details

  • Title Consumer Behaviour and Analytics (Mastering Business Analytics)
  • Author Smith, Andrew
  • Binding Paperback
  • Condition Used - Good
  • Pages 204
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Illustrated Yes
  • Bookseller's Inventory # 113859265X.G
  • ISBN 9781138592650 / 113859265X
  • Weight 0.76 lbs (0.34 kg)
  • Dimensions 9.19 x 6.13 x 0.46 in (23.34 x 15.57 x 1.17 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior, Marketing - Data processing
  • Library of Congress Catalogue Number 2019015770
  • Dewey Decimal Code 658.834
  • Quantity available 1

About Bonita California, United States

Biblio member since 2020

Terms of Sale: 30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Browse books from Bonita

Reader reviews for Consumer Behaviour and Analytics (Mastering Business Analytics)

Write a review for this book

There are no reviews for this book yet. Be the first to write a review!

Your review will be anonymous unless you login or create an account first.

Overall rating
Remember: You’re rating the book as a work, not the seller or the condition of the specific copy you purchased!

Important Terms and Guidelines

  • Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
  • Reviews must be at least 140 characters in length.
  • Please do not reveal critical plot elements.
  • This is not a help line. Contact customer support if you need help.
Your review must not include:
  • Obscenities, discriminatory language, or other insulting language not suitable for public domain
  • Advertisements, “spam” content, or references to other products, offers or websites.
  • Email addresses, URLs, phone numbers, physical addresses or other contact information.
  • Overly critical comments about other reviews or reviewers
  • Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
  • Availability, price, or alternative ordering/shipping information

From the publisher

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making.

Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision making.

Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics or a supplementary text for other marketing modules.

About the author

Andrew Smith BSc, MSc, PhD, is currently the Director of the N/LAB at Nottingham University Business School, UK where he is Professor of Consumer Behaviour. He is also an associate of The Horizon Institute (for digital economy research). Professor Smith has published numerous papers on consumer behaviour and worked on a number of funded research projects for Research Councils UK, ESRC, EPSRC, DFID, ERC, Bill and Melinda Gates Foundation, European Union, The Office of Fair Trading and Innovate UK among others. These projects have involved various multinationals and NGOs (including Walgreens Boots Alliance, World Bank Group, Tesco, IPSOS and Experian among others).

Please wait a moment while we load the requested page.

tracking-