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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) Hardback - 2021
by Pulizzi
- New
- Hardback
A$29.17
A$21.74
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Details
- Title Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)
- Author Pulizzi
- Binding Hardback
- Edition 2
- Condition New
- Pages 368
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Education
- Publication date 2021-05-03
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- Bookseller's Inventory # DADAX1264257546
- ISBN 9781264257546 / 1264257546
- Weight 1.3 lbs (0.59 kg)
- Dimensions 9.1 x 5.9 x 1.5 in (23.11 x 14.99 x 3.81 cm)
- Size 6.00x1.02x9.00
- Category Small Business/Entrepreneurship
- Library of Congress subjects Customer relations - Management, Target marketing
- Library of Congress Catalogue Number 2021000864
- Dewey Decimal Code 658.872
- Quantity available 6
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From the publisher
From the rear cover
"Content creators are the rock star entrepreneurs of the 21st century, and Content Inc. delivers your winning business model."
Brian Clark, Founder of Copyblogger and Unemployable "What if you launched a business with nothing to sell, and instead focused first on service the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling."
--Ann Handley, Wall Street Journal bestselling author of Everybody Writes "From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing."
--Don Schultz (1934 - 2020), The "father of integrated marketing," Professor at Northwestern University's Medill School of Journalism, and author of 13 books. "Use this as your roadmap to startup success."
--Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "Now there is a better way to promote your business."
--Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written."
--Jay Baer, New York Times bestselling author of Youtility "Anyone, anywhere with a passion and focus on a content niche can build a multimillion-dollar platform and business. I did it and so can you. Just follow Joe's Content Inc. model."
--John Lee Dumas, founder, EntrepreneurOnFire
Brian Clark, Founder of Copyblogger and Unemployable "What if you launched a business with nothing to sell, and instead focused first on service the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling."
--Ann Handley, Wall Street Journal bestselling author of Everybody Writes "From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing."
--Don Schultz (1934 - 2020), The "father of integrated marketing," Professor at Northwestern University's Medill School of Journalism, and author of 13 books. "Use this as your roadmap to startup success."
--Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "Now there is a better way to promote your business."
--Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written."
--Jay Baer, New York Times bestselling author of Youtility "Anyone, anywhere with a passion and focus on a content niche can build a multimillion-dollar platform and business. I did it and so can you. Just follow Joe's Content Inc. model."
--John Lee Dumas, founder, EntrepreneurOnFire
