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Cracking the Ad Code

Cracking the Ad Code

Cracking the Ad Code
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Cracking the Ad Code Paperback - 2009

by Goldenberg, Jacob

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Cambridge University Press, 2009-04-27. Illustrated. paperback. New. 6.85x0.41x9.72. Buy with confidence. Excellent Customer Service & Return policy.
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Details

  • Title Cracking the Ad Code
  • Author Goldenberg, Jacob
  • Binding Paperback
  • Edition Illustrated
  • Condition New
  • Pages 178
  • Volumes 1
  • Language ENG
  • Publisher Cambridge University Press, Cambridge
  • Publication date 2009-04-27
  • Features Index, Table of Contents
  • Bookseller's Inventory # DADAX0521675979
  • ISBN 9780521675970 / 0521675979
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 9.5 x 6.8 x 0.4 in (24.13 x 17.27 x 1.02 cm)
  • Size 6.85x0.41x9.72
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 2008048866
  • Dewey Decimal Code 659.1
  • Quantity available 6

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From the publisher

Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.

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