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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision Hardback - 2007

by Hartmann, Thom

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Berrett-Koehler Publishers, 2007. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Details

  • Title Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision
  • Author Hartmann, Thom
  • Binding Hardback
  • Edition First Edition
  • Condition Used - Very good
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Berrett-Koehler Publishers, San Francisco, CA
  • Publication date 2007
  • Bookseller's Inventory # G1576754588I4N00
  • ISBN 9781576754580 / 1576754588
  • Weight 1.07 lbs (0.49 kg)
  • Dimensions 9.24 x 6.54 x 0.89 in (23.47 x 16.61 x 2.26 cm)
  • Category Politics / Current Events
  • Library of Congress subjects United States - Politics and government -, Radio personalities - United States
  • Library of Congress Catalogue Number 2007025814
  • Dewey Decimal Code 320.973
  • Quantity available 3

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From the publisher

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? Bestselling author Thom Hartmann says it's because the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy.
Conservatives didn't intuit the path to persuasive messaging--they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation.
As Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, he shows you precisely how to master this technology--how to crack the communications code--providing examples dating from the time of the Founding Fathers to the present day.

About the author

Thom Hartmann is the host of a nationally syndicated Air America radio program. A four-time Project Censored award winner, he is the bestselling author of more than nineteen books, including Screwed: The Undeclared War Against the Middle Class--and What We Can Do About It, The Last Hours of Ancient Sunlight, and Unequal Protection: The Rise of Corporate Dominance and the Theft of Human Rights.

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