Home Better World Books Cracking the Code : How to Win Hearts, Change Minds, and Restore America's Original Vision by Hartmann, Thom (ISBN: 9781576756270)

Cracking the Code : How to Win Hearts, Change Minds, and Restore America's Original Vision

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Cracking the Code : How to Win Hearts, Change Minds, and Restore America's Original Vision Paperback - 2008

Name: Cracking the Code : How to Win Hearts, Change Minds, and Restore America's Original Vision
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Author: Hartmann, Thom
ISBN: 9781576756270

by Hartmann, Thom

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According to Air America radio host Hartmann, the apologists of the Right have become masters of the subtle and subconscious aspects of political communication. Conservatives didn't intuit the path to persuasive messaging and, as Hartmann shows, there is no reason why progressives can't learn them too.

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Berrett-Koehler Publishers, Incorporated. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Title Cracking the Code : How to Win Hearts, Change Minds, and Restore America's Original Vision
Author Hartmann, Thom
Binding Paperback
Edition 1ST
Condition Used - Good
Pages 240
Volumes 1
Language ENG
Publisher Berrett-Koehler Publishers, Incorporated, San Francisco, CA
Publication date 2008-09
Features Bibliography, Index, Table of Contents
Bookseller's Inventory # GRP95649889
ISBN 9781576756270 / 1576756270
Weight 0.63 lbs (0.29 kg)
Dimensions 8.18 x 5.54 x 0.62 in (20.78 x 14.07 x 1.57 cm)
Category Politics / Current Events
Library of Congress subjects United States - Politics and government -, Radio personalities - United States
Dewey Decimal Code 320.973
Quantity available 1

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From the publisher

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy.

Conservatives didn't intuit the path to persuasive messaging--they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science--as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview.

Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there--in everything from advertising to political rants--and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.

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Citations

Reference and Research Bk News, 02/01/2009, Page 77

About the author

Thom Hartmann is the host of a nationally syndicated Air America radio program. A four-time Project Censored award winner, he is the bestselling author of more than nineteen books, including Screwed: The Undeclared War Against the Middle Class--and What We Can Do About It, The Last Hours of Ancient Sunlight, and Unequal Protection: The Rise of Corporate Dominance and the Theft of Human Rights.

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