Home Wonderful Books by Mail CRACKING THE CODE: HOW TO WIN HEARTS, CHANGE MINDS, AND RESTORE AMERICA'S ORIGINAL VISION by HARTMANN, THOM (ISBN: 9781576754580)

CRACKING THE CODE: HOW TO WIN HEARTS, CHANGE MINDS, AND RESTORE AMERICA'S ORIGINAL VISION

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CRACKING THE CODE: HOW TO WIN HEARTS, CHANGE MINDS, AND RESTORE AMERICA'S ORIGINAL VISION Hardback - 2007

Name: CRACKING THE CODE: HOW TO WIN HEARTS, CHANGE MINDS, AND RESTORE AMERICA'S ORIGINAL VISION
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Author: HARTMANN, THOM
ISBN: 9781576754580

by HARTMANN, THOM

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NY: Berrett-Koehler Publishers. Very Good in Very Good dust jacket. 2007. first edition,3p; 109876543pt line. Hardcover. 9.2 X 6.4 X 0.9 inches. VERY GOOD CONDITION IN VERY GOOD UNCLIPT(S24.95) DUST JACKET...CLEAN, SOLID, BRIGHT; YELLOW titles on ORANGE RED HARD covers. LARGE COVER PHOTOGRAPH OF AUTHOR DJ COVER PHOTO. ; 220 pages; winner of the Project Censored Award and daily host on Air America... Draws on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application. .

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Title CRACKING THE CODE: HOW TO WIN HEARTS, CHANGE MINDS, AND RESTORE AMERICA'S ORIGINAL VISION
Author HARTMANN, THOM
Binding Hardback
Edition first edition,3p; 109876543pt line
Condition Used - Very Good in Very Good dust jacket
Pages 240
Volumes 1
Language ENG
Publisher Berrett-Koehler Publishers, NY
Publication date 2007
Bookseller's Inventory # 130999
ISBN 9781576754580 / 1576754588
Weight 1.07 lbs (0.49 kg)
Dimensions 9.24 x 6.54 x 0.89 in (23.47 x 16.61 x 2.26 cm)
Category Politics / Current Events
Library of Congress subjects United States - Politics and government -, Radio personalities - United States
Library of Congress Catalogue Number 2007025814
Dewey Decimal Code 320.973
Quantity available 1

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From the publisher

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? Bestselling author Thom Hartmann says it's because the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy.
Conservatives didn't intuit the path to persuasive messaging--they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation.
As Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, he shows you precisely how to master this technology--how to crack the communications code--providing examples dating from the time of the Founding Fathers to the present day.

About the author

Thom Hartmann is the host of a nationally syndicated Air America radio program. A four-time Project Censored award winner, he is the bestselling author of more than nineteen books, including Screwed: The Undeclared War Against the Middle Class--and What We Can Do About It, The Last Hours of Ancient Sunlight, and Unequal Protection: The Rise of Corporate Dominance and the Theft of Human Rights.

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