Crossing The Chasm: Marketing And Selling High-Tec
by Moore, Geoffrey A
- Used
- Paperback
- Condition
- Like-New
- ISBN 10
- 0066620023
- ISBN 13
- 9780066620022
- Seller
-
Bellingham, Massachusetts, United States
Payment Methods Accepted
About This Item
Synopsis
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
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Details
- Bookseller
- Cozy Book Cellar (US)
- Bookseller's Inventory #
- 353775
- Title
- Crossing The Chasm: Marketing And Selling High-Tec
- Author
- Moore, Geoffrey A
- Format/Binding
- Trade Paperback
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0066620023
- ISBN 13
- 9780066620022
- Publisher
- HarperBusiness
- Place of Publication
- New York
- Date Published
- 1999-07-07
- LCCN
- 98055078
- Bookseller catalogs
- Non-Fiction / Business and Investment ~ ~ ~ ~;
Terms of Sale
Cozy Book Cellar
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About the Seller
Cozy Book Cellar
About Cozy Book Cellar
Glossary
Some terminology that may be used in this description includes:
- Trade Paperback
- Used to indicate any paperback book that is larger than a mass-market paperback and is often more similar in size to a hardcover...