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Crossing The Chasm: Marketing And Selling High-Tec

Crossing The Chasm: Marketing And Selling High-Tec

Crossing The Chasm: Marketing And Selling High-Tec
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Crossing The Chasm: Marketing And Selling High-Tec

by Moore, Geoffrey A

  • Used
  • Paperback
Condition
Like-New
ISBN 10
0066620023
ISBN 13
9780066620022
Seller
Seller rating:
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Bellingham, Massachusetts, United States
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About This Item

HarperBusiness, 1999-07-07. Trade Paperback. Like-New. FREE Media Mail Shipping on all U.S. orders over $ 25.00

Synopsis

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.

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Details

Bookseller
Cozy Book Cellar US (US)
Bookseller's Inventory #
353775
Title
Crossing The Chasm: Marketing And Selling High-Tec
Author
Moore, Geoffrey A
Format/Binding
Trade Paperback
Book Condition
New
Quantity Available
1
Binding
Paperback
ISBN 10
0066620023
ISBN 13
9780066620022
Publisher
HarperBusiness
Place of Publication
New York
Date Published
1999-07-07
LCCN
98055078
Bookseller catalogs
Non-Fiction / Business and Investment ~ ~ ~ ~;

Terms of Sale

Cozy Book Cellar

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About the Seller

Cozy Book Cellar

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2003
Bellingham, Massachusetts

About Cozy Book Cellar

We specialize in mysteries, especially Cozy, Traditional British, and Female Sleuth Mysteries. We also stock used books in just about every category.

Glossary

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Trade Paperback
Used to indicate any paperback book that is larger than a mass-market paperback and is often more similar in size to a hardcover...

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