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Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

  • Used
  • good
  • Paperback
Condition
Good
ISBN 10
0887307175
ISBN 13
9780887307171
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About This Item

HarperCollins Publishers, 1995. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0887307175I3N00
Title
Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Author
Geoffrey A. Moore
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0887307175
ISBN 13
9780887307171
Publisher
HarperCollins Publishers
Place of Publication
New York, New York, U.s.a.
Date Published
1995

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....

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