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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
- Used
- Signed
- Condition
- Collectible - Very Good
- ISBN 10
- 0066620023
- ISBN 13
- 9780066620022
- Seller
-
Frederick, Maryland, United States
Payment Methods Accepted
About This Item
Synopsis
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
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Details
- Bookseller
- Wonder Book
(US)
- Bookseller's Inventory #
- N05P-00571
- Title
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Author
- Geoffrey A. Moore
- Book Condition
- Used - Collectible - Very Good
- Binding
- Unknown
- ISBN 10
- 0066620023
- ISBN 13
- 9780066620022
- Publisher
- HarperBusiness
- Place of Publication
- New York
- This edition first published
- 1999
- LCCN
- 98055078
Terms of Sale
Wonder Book
RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6.
About the Seller
Wonder Book
About Wonder Book
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- Inscribed
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