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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
- Used
- very good
- Condition
- Very Good
- ISBN 10
- 0066620023
- ISBN 13
- 9780066620022
- Seller
-
Philadelphia, Pennsylvania, United States
Payment Methods Accepted
About This Item
HarperBusiness. Revised. Very Good. Very Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Synopsis
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
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Details
- Bookseller
- BooksRun (US)
- Bookseller's Inventory #
- 0066620023-8-1
- Title
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Author
- Geoffrey A. Moore
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Edition
- Revised
- Binding
- Unknown
- ISBN 10
- 0066620023
- ISBN 13
- 9780066620022
- Publisher
- HarperBusiness
- Place of Publication
- New York
- This edition first published
- 1999
- LCCN
- 98055078
Terms of Sale
BooksRun
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About the Seller
BooksRun
Biblio member since 2016
Philadelphia, Pennsylvania
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