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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

  • Used
  • very good
Condition
Very Good
ISBN 10
0066620023
ISBN 13
9780066620022
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About This Item

HarperBusiness. Revised. Very Good. Very Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported

Synopsis

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.

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Details

Bookseller
BooksRun US (US)
Bookseller's Inventory #
0066620023-8-1
Title
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Author
Geoffrey A. Moore
Book Condition
Used - Very Good
Quantity Available
1
Edition
Revised
Binding
Unknown
ISBN 10
0066620023
ISBN 13
9780066620022
Publisher
HarperBusiness
Place of Publication
New York
This edition first published
1999
LCCN
98055078

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About the Seller

BooksRun

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Philadelphia, Pennsylvania

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